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The wonder of the hashtag – #mccsm

It’s been a whirlwind day at the Mayo Clinic Social Media Residency. We did a fly-by of major social media tools and then dove in to get beyond the nuts and bolts and understand how it can really serve us and our personal or business goals.

While the overview of Twitter, Facebook, LinkedIn and Internal Social Networking sites (like Yammer and Jive) was interesting what really piqued my interest was the ubiquitous use of hashtags to tie it all together and keep the conversation salient.

You can use a hashtag in your posts, particularly in Twitter, for a couple of reasons. By using the same hashtag today, the participants (or anyone) can go to Twitter and find all of the notes and comments attendees shared via Twitter  – to the tune of 10K+ – with #mccsm. (It might take you as long to review the notes as it did for us to take the summit and residency. What a gift – you practically get to attend the class for free). The course participants didn’t accidentally or magically settle on using #mccsm as the hashtag – we were instructed to do so.  Since there are no hashtag police or “issuers” it’s the job of the sponsor (or whoever is posting) to choose a tag that is both unique and, if you ever want it to be found or used again, relevant to the topic. They asked us to use #mccsm which stands for Mayo Clinic Center for Social Media.

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