Let’s do some numbers – and I’ll tell you now they’re not pretty. The average bodywork session in the Northwest is about $75, from which we need to pay expenses and only after that try to get ahead. For a self-employed bodyworker, overhead includes rent, utilities and Internet, laundry service, insurance, lotion, tools, magazines, and tea, after which you finally get paid. Let’s look at an example of $800/month overhead for a one-room treatment space. Estimating revenue of $75 and taxes of approximately $6.75 per session (based on a 9 percent rate), where x = the number of sessions needed to cover overhead, ($75)x – ($6.75)x – $800 = breakeven. This comes out to slightly less than 12 sessions. For employers, whose overhead also includes wages to therapists, the breakeven is much higher—about 24 sessions. 24 sessions! This simple example accounts for just the basics; other expenses and higher taxes would increase these numbers.
As Daniel Pink explains in his national bestseller, Drive: The Surprising Truth About What Motivates Us, “Too many organizations – not just companies, but governments and nonprofits as well … continue to pursue practices such as short-term incentive plans and pay-for-performance schemes in the face of mounting evidence that such measures usually don’t work and often do harm.”[i] Applying Pink’s theory to our industry reveals what I think is an important yet shrugged-off topic within the industry: demotivating remuneration plans.
Posted in Uncategorized
Tagged bodywork, business, commission, contractors, employees, franchises, health care, incentives, massage, massage envy, overhead, wages
In keeping with the theme of my blog (health care) + reflecting on Blog Action Day 2011‘s theme of food, I’m interested in food as relates to the health and health care. I don’t know anyone who has a fond memory of hospital food and it has as much to do with culture as with the meal itself. Systems like PlaneTree that support food, family, the arts and a holistic culture within hospitals are becoming more prevalent because the data is starting to show people heal more quickly and effectively in such environments. Regarding food, the PlaneTree model states,
“Planetree recognizes that eating is not only essential to physical health, but is also a source of pleasure, comfort, and fellowship. A Planetree dining program enhances the social aspects of meals while serving delicious fresh food that is attractively presented in a pleasant environment. A full-service dining program offers changing, nutritionally-balanced menus with choices of entrees and side dishes, including heart-healthy choices, that are responsive to individual preferences. Mealtimes are flexible and healthy snacks are available at all times. The dining program includes special events, holiday meals, parties, and picnics for residents and staff.”
Cities like Detroit with the Detroit Works Project quote the Centers for Disease Control and Prevention in recognizing that food and food security can,
•Reduce health disparities* and the likelihood of health conditions related to poor diet (obesity, diabetes) – *Health Disparities are preventable differences in the burden of disease and disability, or in lack of opportunities to achieve optimal health. Disparities can be defined in terms of geographic location, gender, race, education, income, or age. )
•Increase social stability through improved health, community pride
Bringing the community back to food whether in our back yards or the hospital is central to building a vibrant community. Can you cook from scratch tonight or spend time appreciating your food? As a doctor in my life told me a few years ago, “Kate, you need to have a relationship with your food.” To reduce my carbon footprint and cultivate that relationship I eat almost vegetarian and nearly always from scratch. It’s a project! And it feeds me in more ways than one.
It’s hip to be “green” these days. But what does this really mean? Does it entail big sacrifices or cost a lot of money? How green is “green”? And where do I draw the line? I mean, massage is pretty green already – and I do have to stay in business, right?
In 1987 the Brundtland Commission defined sustainability as that which “meets the needs of the present generation without compromising the ability of future generations to meet their own needs.”  That’s a pretty lofty goal!
The language of sustainability seeks to understand how we impact people, planet, and profit. These three together are called the Triple Bottom Line  and look at the whole picture rather than just the traditional measure of business success: profit alone. One could say that the Triple Bottom Line looks at profit through the lens of sustainability as a holistic perspective rather than just a symptomatic one. When we use only one of the three to evaluate profitability, the others suffer. But with all three in balance, we can thrive.
Think of this project as you would a client with injuries serious enough to warrant working together for a long time. In your heart, remember to hold space for success and full recovery. You’ll be amazed at what’s available to you with a framework for sustainability at the root of each decision you make in your business and your life!
 1987 Brundtland Commission report Our Common Future.
 Coined in 1994 by John Elkington (the founder of a British consultancy called SustainAbility). Nov 17 2009 | From The Economist online