In a course I just completed, “Using the Social Web for Social Change,” we went through a comprehensive branding exercise. The result, for me, was a whole new brand including a new website, business card and explanation of experience and credentials. In short, I decided to tell the whole story rather than compartmentalize my experience (which inevitably had me asking the question, “which card should I be handing out at this event?”)
Embedded here is a short video several of my classmates put together regarding the branding exercise we did in class and some of the results. There’s a bit of jargon related to school but at 30 seconds you’ll get to an interview with me wherein I tell you that I’m an (almost) MBA, licensed massage practitioner, Zero Balancer and musician, and what I feel the new look has done for me.
I’d love your feedback on my choice to combine everything on one business card + anything you’d like to share regarding your own experience with personal branding. How has your brand shaped your personal or professional life? If you are a practitioner, how does this play into your business and the message you want to tell clients?